Blog Category: Letters from the Foundation

A Choosing Wisely Story: Respectful and Trusting Conversations

While recruiting specialty societies to the Choosing Wisely campaign about six years ago, I attended a board meeting of a surgical specialty society.  I had flown to Chicago to meet with the society’s board as it considered whether to join the campaign.  The one question board members had for me was: What happens when a… Read more »

Turning Awareness into Action: Celebrating our 7th Year

This month marks the seventh anniversary of the Choosing Wisely campaign, which launched on April 4, 2012 to much public fanfare. Nine specialty societies took a courageous step, answering our call for clinicians to identify five things that are done too frequently in their fields and for which there was no evidence of patient benefit…. Read more »