The Choosing Wisely® campaign was one of our most well-known initiatives. The goal of the campaign was to promote conversations between clinicians and patients by helping patients choose care that is:
- Supported by evidence
- Not duplicative of other tests or procedures already received
- Free from harm
- Truly necessary
It calls upon leading medical specialty societies and other organizations to identify tests or procedures commonly used in their field whose necessity should be questioned and discussed with patients.
The effort garnered the participation of over 80 specialty society partners who published more than 700 recommendations of overused tests and treatments that clinicians and patients should discuss. The campaign and society recommendations were included in nearly 300 journal articles and more than 10,000 media articles between 2012 and 2023.